Prosperity Update

News and stories from Global Mamas

Launch of GM store in Accra

By Alice Grau

Launch of GM store in Accra

On August 1, 2008 Global Mamas launched a new store in the Osu area of Accra. The store represents the creative talent and dedication of Matthew Sturm and Megan Collins who designed and launched the store in less than one month. It is due to their 12 hour work days and the help of some of the other summer volunteers that Global Mamas can offer this exciting new retail option to its customers.

 

Location was the key factor in preparing to launch the new store. Since tourists are the number one customer of Global Mamas products inside of Ghana, it was important to be located in Osu, a tourist hub. As a potential customer is walking in the area they are very likely to pass by the store and once they step inside, the amazing products can sell themselves. Renae Adam, Executive Director of Global Mamas says that she is hoping to "introduce the high quality of Global Mamas products to tourists in Ghana so that they spread the word when they go back home to their various countries and find new export opportunities for the organization".

 

With the richly colored walls and spot lighting that is reminiscent of a high-end boutique, the store has a very warm atmosphere. Customers can easily find themselves buried in the racks for an hour trying to find just the right gift or keepsake to take home. One of the most exciting aspects of the store is that a customer can find many one-of-a-kind options. "It is really rewarding to see tourists come in to the store and get so excited about the designs and products of Global Mamas", say Rosemary Odoom the sales person at the store.

 

Another opportunity that the Accra store presents is an outlet for imperfect merchandise that cannot be exported. As Global Mamas has grown, so too have the number of cast-off products. It is wonderful to have the opportunity to sell these products locally so that the organization can earn something back toward the cost of producing the items.

 

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VEG partner in Ho

By Haley Rhoden

VEG partner in Ho

Lady Volta Batik in Ho, Ghana was established to give seamstresses and batikers in the Volta Region an opportunity to earn a fair wage creating Global Mamas clothing products. Global Mamas is constantly working to expand its fair trade business throughout the country, and the cooperative in Ho has become one of its more recent partners. With the help of its sister organization, Village Exchange Ghana in Ho, the cooperative has already employed a handful of women, providing them with a wage and work environment that they otherwise, most likely, wouldn’t have received.

 

The cooperative tries to target young women with little or no education, since they are often the ones that experience the greatest amount of difficulty in finding work. The constant, year-round business from Global Mamas provides the workers with a steady, dependable income and also, a sense of pride in the fact that their work is going towards helping other young women like themselves. Julie Nguyen, the Peace Corps volunteer that currently works with the women says that "you can just see the positive attitude that this job opportunity gives these women", she continues, "the relationship with Global Mamas has been beneficial in that it has given us a continual stream of products to work on".

 

The expanded efforts of Global Mamas in the Volta Region are proving to be beneficial for all parties. As orders continue to grow for the organization, it is helpful to have the additional services of the qualified team of batikers at Lady Volta. The quality of products that is coming from the cooperative has been extraordinary and Global Mamas is happy to have them.

 

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Fair Trade Center Launches in Krobo

By Emily Henke

Fair Trade Center Launches in Krobo
In January of 2008, Global Mamas helped to launch The Madizu Fair Trade Center, located in Odumase-Krobo. Thomas Amuzu and Gladys Adjimer are the owners and managers of the company and they have been contracted to assemble Global Mamas beaded products.

 

Inside the Fair Trade Center countless different beads are covering almost every table surface. Eight women are seated around a table enjoying conversation and busily stringing the beads into bracelets and necklaces while another woman is making the strands at a separate table. Thomas looks onto each woman's work before taking a seat by the doorway. Although they are working hard, each of the women have a smile on her face.

 

For the past three years, Thomas has been developing the Fair Trade Center in Krobo for Global Mamas. While originally one of the bead makers himself, he now oversees a group of up to ten women. Thomas' work experience before joining Global Mamas includes farming, tro-tro driving, and fashion designing. None of these jobs however, provided a continuous income. Although occasionally, his monthly salary would be higher than that of Global Mamas, there were months when Thomas would not make any money at all. Now, Thomas feels he has "tested all of the waters" and finds that working for Global Mamas is "far, far better". He has high hopes for the Fair Trade Center and feels he is able to grow and progress now that he has found financial security.

 

Gladys also sees the benefit of working for Global Mamas as she now earns 90% of her income making beaded products. She is also able to employ two part-time workers as well as save money to put toward her mother's medical bills and support her brother.

 

The center also benefits the women they employ. Each woman is paid based on an hourly wage and earns more than minimum wage with the opportunity to receive a raise for exceptional improvement of their work. Thomas and Gladys believe this strategy will improve their business and give incentives for continuing hard work from their employees. The work is progressing and Thomas and Gladys see that over time this business can grow and be a great resource of sustainable employment in the area.

 

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Global Mamas of the Year

By Megan Collins and Emily Henke

Global Mamas of the Year

Julie has been batiking for nine years and became a member of Global Mamas three years ago. She went to batiking school in 1999 for six months while raising three children. Julie prides herself as being a mother first and a batiker second. Batiking allows her to work from home while her children are at school. When she has extra time, Julie creates her own designs and sells the fabric in the local market. Her goal for the future is to acquire more workers in order to expand her business. Julie recently spoke about her work with Global Mamas at the UN Conference on Trade and Development in Accra during the fashion forum session. Julie was voted Global Mama of the Year – Cape Coast by her colleagues because she continuously produces high quality cloth, in large quantities, and on time. "Working with Julie is a pleasure; we know we can rely on her to produce high quality work every time, she keeps good records and she's always laughing" said WIP's quality control manager Dorcas Baiden. For going above and beyond in her efforts, Julie was astonished to learn she had won a microwave oven.

 

Krobo Global Mama of the Year: Gladys Adjimer
The first annual Global Mama of the Year Award for Odumase Krobo was held on 10 June 2008 at the Madizu Fair Trade Company. The meeting was well attended by bead makers, bead sellers, bead assemblers of Madizu Fair Trade Company, and Global Mamas volunteers/employees. Renae Adam, co-founder of Global Mamas, gave the history of the organization as well as giving amazing statistics for the growth of the Global Mamas beaded products. All were enthusiastic hearing their accomplishments and excited to expand on these in the next months. A phenomenal response from all was welcomed as they pledged to take on the challenges they face as they learn more about the market they have entered. Last, but certainly not least, the Odumase-Krobo Global Mama of the Year was announced. All would agree that Gladys Adjimer, co-manager of the Madizu Fair Trade Company, was very deserving of the award. Gladys has worked extremely hard and has gone above and beyond for the Madizu Fair Trade Company and the women they employ. Gracefully accepting the award and offering an acceptance speech, Gladys was all smiles to take away a new set of pots and pans for her kitchen.

 

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WIP Receives Funding from The Australian High Commission

By Kristen Gallagher

WIP Receives Funding from The Australian High Commission

One of Global Mamas' many successes this season was that it received $9,500 in funding from the Australian High Commission for The Revolving Raw Materials Inventory Project. The application for direct aid for small projects was submitted in July of 2006 and the funds were received the following December. The funding received is being used to purchase new dyes and machines for the women of Global Mamas and although the benefits to the women will not be immediate, they will be sustained on a long-term basis. Within the one-year funding period, Women in Progress plans to expand the program to include 12 new business which will lead this project to directly improve the lives of 288 women and girls in the Cape Coast area.

 

The money received by the Australian High Commission will be used in two major ways: One of the uses is to purchase larger quantities of dyes used to create the garments sold. Before receiving funding, the batikers would have to buy dyes in small quantities, due to the fact that they dyes are very expensive. This would cause product inconsistencies because of the varying qualities of the dyes. Now that the women can purchase large quantities upfront, the products will be made at a much higher standard of quality and consistency. This will bring in higher product margins and create happier customers.

 

The second part of the funding will be used to purchase the much-needed knitting/overlocking machines for the Global Mamas seamstresses. Currently, it is very difficult for them to keep the entirety of their products at the highest possible quality due to the lack of these machines. Their only option is to find kiosks in the Cape Coast market that will overlock the raw edges of the apparel. These new machines will lead to more consistent quality, less product rejection, and more satisfied customers. Additionally, it will enforce the idea of responsibility for the Global Mamas, as they will be solely responsible for the maintenance and upkeep of their own machines. "Product efficiency and quality have improved immensely," says co-founder Kristin Johnson.

 

As the product quality increases, batikers and seamstresses are much more content with what they produce and have greater motivation to keep up the hard work.

 

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Global Mamas Expands to the UK

By Kristen Gallagher

Global Mamas Expands to the UK

Penetrating new markets is never easy, however it is not impossible, as any of the women of the Global Mamas Cooperative will tell you. Step by step, and connection by connection, GM has finally gotten its name, reputation, and unique style to the streets of the UK. With well-known retailers like TopShop, and not-for-profit Tabeisa's support, Global Mamas is celebrating its entry into this competitive market with confidence.

 

The first step for developing the Global Mamas brand in the UK was to obtain the IFAT (International Fair Trade Agreement) certification. IFAT does a spectacular job enforcing their standards of fair trade with companies that apply for the certification. "It is a certification with substance," says Renae Adam, founder of Women in Progress. "It is not a certification that can be obtained unless companies whole-heartedly use fair trade ethics and practices."

 

Beyond fulfilling the fair trade qualifications for IFAT, Global Mamas decided to implement its own Fair Trade Certification program, which is enforced internally. The women of Global Mamas receive this certification when they have proven to practice high-quality employment standards. For example, they must provide clean and comfortable working environments for their employees, such as seamstresses and assistants. They must also pay their workers fair wages so that they spend their days making a truly living wage.

 

Many companies in the UK are responding to fair trade organizations, such as popular TopShop, which has taken note of Global Mamas' ethical business practices and high-quality designs. TopShop has placed its first order of 400 dresses, 120 babies' dresses, and tote bags. Not only will this connection in the UK give Global Mamas great business, but it will also help spread the awareness of fair trade and its importance in the UK. To have such practices become not only trendy, but eventually the norm in the industry, would be ideal.

 

The Global Mamas website is also becoming more popular, as it is a link on the TopShop website which has thousands of people looking to shop on a daily basis. As Global Mamas progresses with the TopShop order, it continues to keep an eye out for new opportunities in the UK and other markets.

 

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Ajumako: From Rags to Rugs

By Emma Wood

Sarah, Stella and Joyce displaying some of their products at their workshop in Ajumako

After two tro-tro rides and a taxi, anyone, no matter how well traveled, would be worn out; however, within a few minutes upon arriving at Ajumako-Ampiah – a small village on the outskirts of Ajumako – the community's friendly and energetic atmosphere instills itself upon us, and we begin to revive. Sarah, Stella and Joyce, the three full-time weavers, immediately come to greet us with a warm "akwaaba" and shy smiles. They take our unwieldy bags, heavy with rags, despite our objections and lead us to their workspace – the porch of a large, magenta house with green shutters. The owner has been kind enough to lend this porch, along with a room farther inside, to the girls for two years, until their business has grown enough to pay rent.

 

This charming site constitutes WIP's latest outreach project. At only two-and-a-half-months-old, it is still in its early stages of development, but the women are already grateful for the work. After the nonprofit organization Team Ghana approached WIP last February, WIP's founders, Renae Adam and Kristin Johnson, decided to look into the option of having the women of Ajumako-Ampiah to create items out of current Global Mamas scrap fabric left over from the sewing of batik apparel and accessories in Cape Coast. Team Ghana chose the location and the community representatives identified six female producers to start the project based on their leadership, sewing and English skills.

 

Although weaving is not a skill indigenous to the area, it is not difficult to teach and creates a means for WIP to recycle the many pieces of scrap fabric. Renae Adam spent several days in the village herself to acquaint the women with Global Mamas as well as to teach them how to weave the rags into a variety of products including placemats, coasters, baskets, doormats and rugs. The products are offered in the new Global Mamas 2008 wholesale catalog. Finished products are bought by Global Mamas on an accept/reject basis, providing the incentive to the women to perform quality control on site. This reduces waste and helps the business to become not only sustainable, but able to grow more quickly.

 

WIP's long term goal, like at the Cape Coast location, is to hand the business entirely over to the producers. According to Adam, Ajumako-Ampiah is the "first step into the franchise model of Global Mamas" and notes that "if this [project] is successful, this is a model we can use for future groups."

Since the project was launched, the women have received their first orders and fallen into a rhythmic work schedule. While they're still perfecting their technique, they seem to enjoy the work, giggling and talking softly among themselves as they knot the bright fabrics.

 

The thought of their infectious smiles, along with the ice cold water sachets they give us on our way out, almost makes the return trip bearable.

 

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Marian Barker: Rebounding from Robbery

By Emma Wood

Marian Barker: Rebounding from Robbery

Marian almost gave up on her batik shop when a thief broke in a few years ago and stole most of her hard-earned equipment. She soon found, however, that without her shop, she was struggling to support her adopted daughter. So when she heard about Global Mamas, Marian decided to return to batiking. At first she worked with another Global Mamas batiker to raise enough money to restore her shop, and was able to move back within a couple of months. Now Marian says she finally has a dependable source of income – her previous customers would often pay on bad credit or fail to pay the quoted price.

 

Now Marian's fabrics have even entered the world of London fashion. Last fall, UK-based charity Tabeisa, in conjunction with the Ethical Fashion Forum, held the Design4Life competition, challenging young designers to create dresses that reflected the latest European fashions while using the traditional African batik cloth. Marian supplied the fabric for two of the winning designs, of which Top Shop, a large British clothing retailer, bought hundreds to sell in different locations.

 

Though Marian enjoys batiking, she dreams of opening an orphanage with the money she saves so that she can help other orphans who, unlike her daughter, she was unable to adopt.

 

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Design Competition

By Pam Wyrowski

Design Competition

In August, Global Mamas orchestrated its first annual Design Dontest for its seamstresses, batikers and bead designers in order to introduce new products in the 2008 wholesale catalog. At the outset of the contest, the Global Mamas gathered for an informative meeting to learn about which Global Mamas products were best sellers in the US, UK and Australian markets. They then set off to design their own garments, batik textile designs and jewelry. Many women were incredibly excited about the contest as it was the first time they had the chance to offer their suggestions for the Global Mamas catalog.

 

The Global Mamas were given two weeks to submit their entries. The contest was a success with a number of entries: 1) seamstress: Esther Gyepi-Garbrah, Lydia Wright, and Hannah Dodoo; 2) batikers: Eli Ampiah, Emma Myers, Joyce Aboagye; and 3) bead designer Gladys Adimer. A panel of judges, including WIP’s founders, local Ghanaian workers, WIP volunteers and various retail customers, then evaluated the entries. The judges were thrilled with the quality of the competing entries and they chose at least one entry from each Global Mama and awarded each competitor with a new electric iron.

 

In conjunction with the 2007 Design Contest, Global Mamas also completed its first customer opinion survey to gain insight into potential jewelry pieces for the 2008 wholesale catalog. WIP volunteers narrowed down the list to the best 15 jewelry pieces and created an online survey to gather feedback from select retail customers. Global Mamas received valuable input from customers that helped to narrow down the offerings for the catalog and improve various pieces by slight design alterations.

 

With the addition of the design contest and the customer online survey, Global Mamas made important strides this past summer in trying to satisfy their retail customers as well as connect the local Global Mamas with their US customers. Global Mamas is proud of the steps taken and the product improvements that were made through the institution of these two projects.

 

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Global Mamas Krobo Bead-Making Co-op Continues to Grow

By Stephanie McCulley

Global Mamas Krobo Bead-Making Co-op Continues to Grow

In August 2006, Global Mamas expanded to Odumase-Krobo in the Eastern Region to begin producing marketing fair-trade, recycled glass Ghanaian beads and beaded products. With a $16,000 grant from the British High Commission, Global Mamas was able to pay for the Co-operative’s start-up costs. And, with only three beads makers and three bead designers, the Global Mamas Krobo Bead Co-operative was born.

 

With the continually increasing order levels for beaded products made by the Krobo Global Mamas Co-operative and the new wholesale bead market, seven additional bead makers joined as members. The hand-made, recycled beads will soon be available in a variety of colors and styles and will be featured in the wholesale bead catalogue expected to be finished by the end of October. "By extending our offering to an entirely new wholesale market, bead stores who will buy handcrafted beads in bulk, we can help a lot more people through the project", says Renae Adam, WIP’s Executive Director.

 

A new assembly center was also launched and has grown to 10 young ladies doing the bead product designs. The Fair Trade Center is run by co-founders Thomas Amazu and Gladys Adimer and their goal is to empower young women in the area through income generation opportunities. Adam adds, "By partnering with the Fair Trade Center, we can be sure the Krobo Global Mamas Bead Co-op will be able to handle the rapid growth of orders for our beaded products."

 

The fair-trade, recycled glass beads being produced in the Krobo area of Ghana require both skill and patience. To learn more about the traditional bead-making process, please visit the "Handcrafting" section at Global Mamas.

 

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